My Services
The Right Move Marketing offers the following personalized services. Click on a category below to learn more or just scroll down the page.
Custom Marketing Strategy & Tactical Plans -
To make your organization stand out from your competitors, you'll need a marketing strategy that combines a consistent, positive business message with innovative ideas and proven marketing practices. The Right Move Marketing can lead the efforts of creating a marketing strategy specifically for your business. I'll help you find your corporate identity. I'll turn your business into a known entity. I'll utilize strategies that equate to better sales, better branding, and better communications with other businesses and consumers. I'll develop a fully integrated, tactical plan that uses a variety of marketing elements to drive your brand/product/service awareness. Together, we'll develop an approach that helps enhance your chances of gaining new customers and retaining your existing client base.
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Public Relations -
Public Relations Strategy & Tactical Plans
Conference Speaking Opportunities
Sponsorships, Partnerships & Affiliations
Business Growth & Goodwill Strategies
Quality Assurance Programs
The Merriam-Webster Dictionary defines Public Relations as "the business of inducing the public to have an understanding for and goodwill toward a person, firm, or institution." The Right Move Marketing can help you obtain that vital visibility by creating a public relations plan specifically for your business. I'll write press releases and distribute them to the right organizations and media outlets on your behalf. I'll use best practices to reach the media, trade publications, and industry analysts so that your company announcements, information, and products will get into the right hands. I'll also provide opportunities for featured speaking engagements at key conferences by adding you to speakers' bureaus, gaining access to producers of top radio and television shows, and connecting with editors in charge of targeted web sites. Whenever your company's message makes its way into the editorial pages or content of any journal, magazine, newspaper, radio, TV, or online program, the odds of your success will increase. Such exposure builds tremendous credibility.
It's likely that I'll also encourage you to consider sponsorships, partnerships, and affiliations as additional ways for your organization to reinforce its visibility and build rapport. Showing support for industry advancements, changes, regulatory bodies, associations, and other leaders solidifies your hands-on role in current events. Even strategies designed for tracking customer service and quality assurance are prime examples of active involvement that foster excellent opportunities for business growth and goodwill.
If your company is like most others, your employees comprise one of your most important – and most overlooked – audiences. While industry analysts, experts, and reporters can play important roles in perpetuating your company’s reputation, in most cases it is your employees who create the reputation and dictate your company’s ultimate success or demise.
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Public Relations Strategy & Tactical Plans
Conference Speaking Opportunities
Sponsorships, Partnerships & Affiliations
Business Growth & Goodwill Strategies
Quality Assurance Programs
The Merriam-Webster Dictionary defines Public Relations as "the business of inducing the public to have an understanding for and goodwill toward a person, firm, or institution." The Right Move Marketing can help you obtain that vital visibility by creating a public relations plan specifically for your business. I'll write press releases and distribute them to the right organizations and media outlets on your behalf. I'll use best practices to reach the media, trade publications, and industry analysts so that your company announcements, information, and products will get into the right hands. I'll also provide opportunities for featured speaking engagements at key conferences by adding you to speakers' bureaus, gaining access to producers of top radio and television shows, and connecting with editors in charge of targeted web sites. Whenever your company's message makes its way into the editorial pages or content of any journal, magazine, newspaper, radio, TV, or online program, the odds of your success will increase. Such exposure builds tremendous credibility.
It's likely that I'll also encourage you to consider sponsorships, partnerships, and affiliations as additional ways for your organization to reinforce its visibility and build rapport. Showing support for industry advancements, changes, regulatory bodies, associations, and other leaders solidifies your hands-on role in current events. Even strategies designed for tracking customer service and quality assurance are prime examples of active involvement that foster excellent opportunities for business growth and goodwill.
If your company is like most others, your employees comprise one of your most important – and most overlooked – audiences. While industry analysts, experts, and reporters can play important roles in perpetuating your company’s reputation, in most cases it is your employees who create the reputation and dictate your company’s ultimate success or demise.
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Event Management -
Corporate Event Planning
Trade Show & Seminar Strategy, Logistics & Set Up
Focus Group Planning & Execution
Annual Employee Recognition Ceremonies
Company Open Houses, Picnics or Holiday Parties
Events are valuable ways for you to promote your organization, gather research, interface with peers, check out the competition, recognize & reward employees, or build camaraderie between your staff members. The task of organizing events can be tedious and time-consuming however. The Right Move Marketing can help alleviate the headaches associated with these tasks by collaborating with you to create a beneficial event plan and then managing all the details for you.
For example, tradeshows and conferences are important to your business because they provide an opportunity for you to be visible to potential customers as well as your peers, competitors, trade publications, industry analysts, and the press. The first step in the trade show planning process is to identify the best events that specifically reach your target buyers and decision makers. Other key considerations include geography, timing, cost, and sponsor reputation. I'll help you determine if its best to just attend a show, exhibit at a show, speak at a show, or sponsor a particular aspect of a show. I'll manage all the logistics for your events including booth selection & purchase, freight, drayage, signage, registration, electrical services, badge scanners, giveaways, booth setup & tear down, hospitality suites, transportation, restaurant reservations, and hotel room blocks for your staff.
The Right Move Marketing can assist you with many other important corporate events too - such as focus group planning & execution, top client forum & roundtable discussions, annual employee recognition ceremonies, ribbon-cutting ceremonies, open houses, company picnics, and holiday parties. I'm an expert at organizing and successfully accomplishing complex tasks such as these.
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Corporate Event Planning
Trade Show & Seminar Strategy, Logistics & Set Up
Focus Group Planning & Execution
Annual Employee Recognition Ceremonies
Company Open Houses, Picnics or Holiday Parties
Events are valuable ways for you to promote your organization, gather research, interface with peers, check out the competition, recognize & reward employees, or build camaraderie between your staff members. The task of organizing events can be tedious and time-consuming however. The Right Move Marketing can help alleviate the headaches associated with these tasks by collaborating with you to create a beneficial event plan and then managing all the details for you.
For example, tradeshows and conferences are important to your business because they provide an opportunity for you to be visible to potential customers as well as your peers, competitors, trade publications, industry analysts, and the press. The first step in the trade show planning process is to identify the best events that specifically reach your target buyers and decision makers. Other key considerations include geography, timing, cost, and sponsor reputation. I'll help you determine if its best to just attend a show, exhibit at a show, speak at a show, or sponsor a particular aspect of a show. I'll manage all the logistics for your events including booth selection & purchase, freight, drayage, signage, registration, electrical services, badge scanners, giveaways, booth setup & tear down, hospitality suites, transportation, restaurant reservations, and hotel room blocks for your staff.
The Right Move Marketing can assist you with many other important corporate events too - such as focus group planning & execution, top client forum & roundtable discussions, annual employee recognition ceremonies, ribbon-cutting ceremonies, open houses, company picnics, and holiday parties. I'm an expert at organizing and successfully accomplishing complex tasks such as these.
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Advertising -
Advertising Strategy & Tactical Plans
Ad Creation
Media Buying & Contract Negotiation
Internet Search Marketing Campaign Set Up & Management
The most popular form of communication used to help sell products and services is advertising. Nowadays, there are many different advertising mediums to choose from so developing a compelling and cost-conscious advertising plan may seem a bit daunting. Given all the information that is pitched to us on a daily basis through the radio, television, newspapers, highway billboards, postal mail, and the Internet, it may seem even more difficult making sure your messages reach your target audience and make an impact. The Right Move Marketing knows media - ad creation, media buying, and contract negotiation. I'll help build your messages, write & construct/record/film advertisements, select the most effective channels for distribution, obtain the best prices, acquire additional perks at no extra cost, and establish tracking mechanisms to record response rates and analyze effectiveness. If you want to take advantage of reaching target customers through online search engine marketing, I can setup and manage Google AdWords and Yahoo Search Marketing campaigns for you too. And with the rapidly increasing number of mobile phone and mobile devices being used by the public, I can even create a web site for your business that is specifically designed for mobile devices.
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Advertising Strategy & Tactical Plans
Ad Creation
Media Buying & Contract Negotiation
Internet Search Marketing Campaign Set Up & Management
The most popular form of communication used to help sell products and services is advertising. Nowadays, there are many different advertising mediums to choose from so developing a compelling and cost-conscious advertising plan may seem a bit daunting. Given all the information that is pitched to us on a daily basis through the radio, television, newspapers, highway billboards, postal mail, and the Internet, it may seem even more difficult making sure your messages reach your target audience and make an impact. The Right Move Marketing knows media - ad creation, media buying, and contract negotiation. I'll help build your messages, write & construct/record/film advertisements, select the most effective channels for distribution, obtain the best prices, acquire additional perks at no extra cost, and establish tracking mechanisms to record response rates and analyze effectiveness. If you want to take advantage of reaching target customers through online search engine marketing, I can setup and manage Google AdWords and Yahoo Search Marketing campaigns for you too. And with the rapidly increasing number of mobile phone and mobile devices being used by the public, I can even create a web site for your business that is specifically designed for mobile devices.
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Custom Marketing Campaigns, Promotions & Sales Tools -
Product / Service Launch
Collateral Development & Print Management
Direct Mail & Email Campaigns
Fulfillment & Inventory Management
ROI Tracking, Database Management & Report Compilation
Copywriting & Editing
Web Site Creation, Search Engine Optimization & Maintenance
Search Engine Marketing / Internet Advertising
Whether you're looking for guidance on conducting a global product launch, a small local promotion, or anything in-between, The Right Move Marketing has the experience in closed-loop marketing techniques that'll enable you to precisely implement and measure the success of your campaigns. With new product/services launches, I'll work to ensure communication between departments and divisions, build acceptance among distribution channels, prepare captive sales resources, and schedule press tours. I'll assist with copywriting, collateral development, and print management if you need a catchy flyer, brochure, case study, fact sheet, internal or external newsletter, or company annual report. If a new or updated web site is needed, I'll provide web site design, search engine optimization, and maintenance services. Need more customers? I'll research, create, analyze, and manage your internet advertising campaigns. If direct mail or email campaigns are called for, I'll work together with you to create alluring pieces. I can even manage the database and distribution. I'll also advise you on establishing tracking mechanisms to record response rates and assist in calculating return on investment. And since there are so many call-to-action options to consider - coupons, promo codes, web site landing pages, online banner ads, online contests, prizes - I'll help you select the programs that best fit your target market and budget. Once your campaigns have run, I can provide the necessary fulfillment and inventory management services too.
The Right Move Marketing can be your on-call marketing services store!
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Product / Service Launch
Collateral Development & Print Management
Direct Mail & Email Campaigns
Fulfillment & Inventory Management
ROI Tracking, Database Management & Report Compilation
Copywriting & Editing
Web Site Creation, Search Engine Optimization & Maintenance
Search Engine Marketing / Internet Advertising
Whether you're looking for guidance on conducting a global product launch, a small local promotion, or anything in-between, The Right Move Marketing has the experience in closed-loop marketing techniques that'll enable you to precisely implement and measure the success of your campaigns. With new product/services launches, I'll work to ensure communication between departments and divisions, build acceptance among distribution channels, prepare captive sales resources, and schedule press tours. I'll assist with copywriting, collateral development, and print management if you need a catchy flyer, brochure, case study, fact sheet, internal or external newsletter, or company annual report. If a new or updated web site is needed, I'll provide web site design, search engine optimization, and maintenance services. Need more customers? I'll research, create, analyze, and manage your internet advertising campaigns. If direct mail or email campaigns are called for, I'll work together with you to create alluring pieces. I can even manage the database and distribution. I'll also advise you on establishing tracking mechanisms to record response rates and assist in calculating return on investment. And since there are so many call-to-action options to consider - coupons, promo codes, web site landing pages, online banner ads, online contests, prizes - I'll help you select the programs that best fit your target market and budget. Once your campaigns have run, I can provide the necessary fulfillment and inventory management services too.
The Right Move Marketing can be your on-call marketing services store!
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