If you have a small business with a limited monthly advertising budget, you should seek a search engine marketing consultant who will personally review your Google AdWords or other pay-per-click internet advertising account statistics daily. A marketer who is in charge of only a handful of accounts and doesn’t rely solely on automated alerts from [...]
by John Arnold, Entrepreneur Magazine
Synopsis: Where to invest, what to test, and which deserve a rest.
1. Search Engine Optimization – Test
2. Paid Search – Invest
3. E-mail Marketing – Invest
4. Social Network Marketing – Test
5. Blogging – Let It Rest
6. Web Presence – Invest
7. Mobile Marketing – Test
8. Podcasting and Online Radio – Let It Rest
9. [...]
When evaluating whether or not to hire a marketing consultant, ask them for a few referrals. Then be sure to call and speak to those individuals to verify their existence and to obtain further insight into how that marketing consultant helped them reach their marketing goals. Beware: Just because someone lists a customer quote or [...]
If you receive a letter, fax, or email from any marketing professional or agency whose contact email address is one from a free email provider – such as Yahoo, Hotmail, Gmail, MSN, etc. – please exercise extreme caution in trusting them. If they don’t have a professional-looking company web site with a matching email address, [...]
Be aware of marketing agency scams. No reputable, honest marketing consultant will guarantee any specific numbers or percentages to you in return for hiring them. Marketing is part art and part science; creativity and analysis combined with persistence and continuity. No marketing professional can ever guarantee or predict the behavior of your customers. Instead, we [...]
